Principles of persuasion

Ref: http://changingminds.org/principles/principles.htm

Merely copy pasting because love it so much. But adding my own case studies and example.

Alignment: When everything lines up, there are no contradictions to cause disagreement.

Example: We came and development happened, Prices fell down. so Modi = Development.

Amplification: Make the important bits bigger and other bits smaller.

Example: Highlighting important points in your business presentation
Giving more time to issues you wanna push across to your client.

Appeal: If asked nicely, we will follow the rules we have made for ourselves.

Example: O the rich man, please give up LPG subsidy

Arousal: When I am aroused, I am full engaged and hence more likely to pay attention.

Example: Listen carefully, these is going to come in exam.
See, I challenge you to solve this.

Association: Our thoughts are connected. Think one thing and the next is automatic.

Example: Ira Singhal took this pill. You also take. She succeeded, You will also succeed.

Assumption: Acting as if something is true often makes it true.

Example: I am becoming IAS. So now whatever I do is correct. Confidence high and so the success chance is high.

Attention: Make sure they are listening before you try to sell them something.

Example: Please, listen carefully. I am your god.

Authority: Use your authority and others will obey.

Example: You dickhead!!!

Bonding: I will usually do what my friends ask of me, without negotiation.

Example: Could you please do me a favour? Please give me some honest feedback.

Closure: Close the door of thinking and the deal is done.

Example: You have to decide within a minute.

Completion: We need to complete that which is started.

Example: Give me another five years.

Confidence: If I am confident, then you can be confident.

Example: Take this path. This will lead to prosperity.
I am sure, you can do it. If I could do it, then you are any day better than me.

Conformance: People are driven to obey rules.

Example: See the rule book. Don't argue with me.

Confusion: A drowning person will clutch at a straw. So will a confused one.

Example: Are you sure, you dont want to come for movie. Come it is just two hour thing. I know you will waste it anyway.

Consistency: We like to maintain consistency between what we think, say and do.

Example: See you promised me, you will take me to movie. So stand by your words.
Raghupati reet sada chali aayi, Pran jaaye par bachan naa jaayi.

Contrast: We notice and decide by difference between two things, not absolute measures.

Example: This car is good than Maruti 800.

Daring: If you dare me to do something, I daren't not do it.

Example: Maa ka doodh piya hai to bahar nikal.

Deception: Convincing by trickery.

Example: I'll get 15 lakh rupee in your account within a month.

Dependence: If you are dependent on me, I can use this as a lever to persuade you.

Example: You love me nooo... please do it sweetheart... I won't wash your undies otherwise.

Distraction: If I distract your attention, I can then slip around your guard.

Example: Are chod yaar ye sab, aur bata ghar par sab kaise hai..... chal naa be movie ke liye.. kya pila raha hai...

Evidence: I cannot deny what I see with my own eyes.

Example: Le dekh le.... bola tha tujhe.. sunta nahi hai meri...

Exchange: if I do something for you, then you are obliged to do something for me.

Example: Saale kal chai maine banayi thi... aaj tera number hai...

Experience: I cannot deny what I experience for myself.

Example: yaar tujhe bhi bura lagta hai jab katata hai to... mujhe kyun nahi lagega...
tere sath hota hai to tu bhi to aise hi karta hai...

Fragmentation: Break up the problem into agreeable parts.

Example: Ok so you want to go for movie but not today.. is it?

Framing: Meaning depends on context. So control the context.

Example: Yaar koi correlation hi nahi hai.. teri analogy galat hai... this doesn't apply here.

Harmony: Go with the flow to build trust and create subtle shifts.

Example: Sahi baat hai... chal thik hai... khana khane chalte hai.. wahan baat karenge..

Hurt and Rescue: Make them uncomfortable then throw them a rope.

Example: saale kya boring aadmi hai.. most boring person I have ever seen... chal movie dekhne chalte hai

Interest: If I am interested then I will pay attention.

Example: Mallika ka sex scene hai.. chal be

Interruption: Break the flow.

Example: Ek second yaar.. phone aa raha hai... haan kya kah raha tha tu...

Investment: If I have invested in something, I do not want to waste that investment.

Example: Abe ab saala ticket kharid li hai bhai... chal le

Involvement: Action leads to commitment.

Example: Oye ticket tu book kar de yaar...

Logic: What makes sense must be true.

Example: Makes sense right? tu wahin se office nikal jaaiyo...
An eye for an eye will make the whole world blind. Isn't it?

Objectivity: Standing back decreases emotion and increases logic.

Example: Bhai kahan se movie dekhne jaaun... 300 rs account mein hai.. 200 rs ki movie hai..
Sex scene ke chakkar mein khana rah jaayega...

Obligation: Creating a duty that must be discharged.

Example: Look Titu, She is your guest. Dont bore her. Take her out.

Ownership: I am committed to that which I own.

Example: Bhai.. Apni acting dekhne to chal.
Bhai ye to aam admi ki party hai.. ye to aap ki party hai... Sab to sirf aapke doot hai..

Passion: Enthusiasm is catching.

Example: Hume chahiye aazadi.. Inquilab Jindabad
chalo chalo chalo chalo chalo chalo chalo chalo.. moooooooooooooooovieeeeeeeeeeeeeeeeee

Peer Pressure: We do what we think others want us to do.

Example: Bhai 6 baje aa jaaiyo movie dekhne.. Sab intezaar kar rahe hai tera..

Perception: Perception is reality. So manage it.

Example: Darling.. I am using polythene. It is like condom only. It's safe. Don't worry nothing will happen.

Persistence: In all things, persistence pays.

Example: oye chal yaar, chal. chal... chal..... chal.... chal........ chal.......... chal

Pleading: Asking with attitude.

Example: plss.. plsss. plsss... movie chal...

Positivity: Use positive methods.

Example: Lets go for movie. It would be rejuvenating.

Priming: Prior informational influence.

Example: Abe pichli baar kitne maje aaye the naa.... chal iss barr bhi aayenge..

Pull: Create attraction that pulls people in.

Example: Yaar 5 star diya hai Hindu ne... too good movie hai be.. kya trailor hai...

Push: I give you no option but to obey.

Example: Oye fatafat taiyaar ho jaa.. aaj movie dekhne chalna hai...

Repetition: If something happens often enough, I will eventually be persuaded.

Example: Sale har baar tera accident ho jaata hai... tujhe road cross nahi karna aata bhai.. maan le meri baat..

Scarcity: I want now what I may not be able to get in the future.

Example: Sale sale sale! Limited offer.

Similarity: We trust people who are like us or who are similar to people we like.

Example: Vote for AAM AAdmi party.

Simplicity: Simple means easy to understand and agree.

Example: Just two clicks and get your grocery. Buy from bigbasket

Social Compliance: The pressure to conform.

Example: No inter-caste marriage. Duniya ka sabse bada rog... mere baare mein kya kahenge log...

Social Proof: When uncertain we take cues other people.

Example: Saale dekh rani bhi movie dekhne gayi hai aaj... tu bhi chal...

Specificity: People fill in the gaps in vague statements.

Example: AAJ 6 baje ka show Rambo theatre mein "raja rani" movie ka dekhne jaayenge

Substitution: Put them into the story.

Example: Agar tu meri jagah hoti to kya karti....

Surprise: When what happens is not what I expect, I must rethink my understanding.

Example:

Tension: I will act to reduce the tension gaps I feel.

Example: dhokha mat de... tu dhokebaaj hai

Threat: If my deep needs are threatened, I will act to protect them.

Example: Sale khana nahi milega aaj....chalo movie dekhne warna...

Trust: If I trust you, I will accept your truth and expose my vulnerabilities.

Example: mujhe movie dekhna achcha lagta hai....
Achcha Darling.. chalo Jai gangajal dekhne chalte hai...

Uncertainty: When I am not sure, I will seek to become more certain.

Example: Abe Hindu ka review check kar le...

Understanding: If I understand you, then I can interact more accurately with you.

Example: Mein samajh sakta hun... mere sath bhi aise hi hua tha...

Unthinking: Go by the subconscious route.

Example: Poster dekh bhai... Kya shandar photo hai Shradha Kapoor ki...
Chal movie dekhne chal raha hai kya?

Next time do the same exercise for women empowerment, Job habits of individual, environment conservation, making people more tech savvy and sales perspective..