We wish to make our country clean by giving some media interviews and doing some awareness campaigns. The problem of no dustbins, poor waste collection and waste management, and no toilets goes unattended. Similarly, we aim to clean the holy river Ganga by doing some cleaning exercise on some famous ghats. But the issue of no drainage network in the cities, industrial effluents and idol immersion has gone unaddressed. We wish to clean the air in the cities. For this, we run the schemes like odd-even in metros like Delhi. But the problem of poor public transport, ill-equipped roads, poor law enforcement and inadequate traffic light systems is not been looked into. No wonder, all these efforts which are aimed at changing behavior of people goes wasted.
The administrative and policy making paradigm needs to understand that changing people's behavior is the last and the most difficult step in the successful transition to a new way of life. Before this last step, the system needs to ensure availability of alternatives to the existing systems and should ensure supporting paraphernalia to the existing things. If a dustbin is placed at every corner of the street and waste is collected from it on a regular basis then we do not need swachch bharat campaign. One can see the level of cleanliness in big hospitals like Medanta and public places like metro. It did not require any dedicated swachch bharat campaign. It happened on its own. These places provided means and resources necessary to keep the space clean and at the same time, they helped in building up the social norm of cleanliness. In fact, the Government could have built a number of portable toilets on highways and in the cities using the campaign money. The biggest disappointment is the railway stations across the country. We need to re-engineer the railway coach's latrine to collect the human residue instead of letting it flow on the railway tracks. Just putting a notice in the compartment stating that one should not use the toilet when the train is standing on the track won't lead to change in the behavior. Not everyone can hold his urges while your train is standing on the track. As a consequence, the central rail stations like Nizamuddin are a den of shit, filthiness, and deathly smell. Similarly, putting the warning sign which calls for the ban on smoking in the train is not sufficient. Railways should put smoke sensors and cameras on the train.
Our focus on the change in the behavior and change in the lifestyle is premature and over-emphasised. Rather government should first focus on creating alternatives and then should prod people by way of imaginative incentives and other persuasive techniques to adopt new systems and a new way of life. Sadly, for long we have been solving a wrong problem.